September 1, 2023

Creating Compelling Visual Content: A Guide to Visual Marketing Success


Creating Compelling Visual Content: A Guide to Visual Marketing Success

In marketing, compelling visual content plays an important role in engaging audiences, conveying messages clearly, and growing impressions. Visual content is useful in social media marketing because it can be easily shared and spread. However, creating compelling visual content isn’t as easy as snapping a few photos with your phone. It takes time, effort, and creativity to create visual content that engages audiences and grabs their attention. The more captivating your visuals are, the more views and shares they’ll receive. In fact, it’s been proven that images get 94% more engagement than plain text content. With that in mind, let's dive into a step-by-step guide on how to create visual content that hits the mark every time.

Familiarize Yourself with the Topic

Creating compelling graphics starts with understanding the topic at hand. Research in-depth about the topic you need to include in your visual content. What's it all about? What aspects of it can be put in a simple format for your audience? The more you know about your audience, the better you can target your visual content to their liking.

Gather Your Branding Assets

The essence of a brand is shown through its visual content. When creating content, ensure it is in line with your brand's guidelines. Familiarize yourself with your brand's colors, fonts, and general style. Consistency helps create a strong brand recall among your audience. Have all of your assets ready to go on your chosen platform when you begin to design your graphic.

Brainstorm Layout Ideas

A graphic with well-planned elements has a pleasing, balanced look. Each element of the visual—text, image, and color—has a part to play. Explore different arrangements, use diverse shapes, and play with text sizes. The goal is to create a visually stunning design that can narrate your content effectively while still grabbing the attention of your readers.

Seek Inspiration

This step is important, especially when you have creator’s block. Even the best creators out there turn to others for inspiration. You can gain a lot of fresh ideas by looking at what other designers are doing. Keep an eye out for innovative approaches and creative use of design elements. The key to growing your abilities is adapting the inspiration into your unique creations.

Sketch or Layout

Once you have collected your ideas and inspiration, start putting them together. Sketch your ideas on paper or use your online platform to create a rough layout. This step is important as it allows you to visualize all the components that will be in the graphic and how they can fit together in a symmetrical way. This step helps you to quickly evaluate your ideas and create a basic plan for how the final product will look. It’s also very important when creating social media visual content because the layout will determine what components can be included in the design.

Maintain Symmetry and Cohesion

Visual content isn't just about being creative; it's equally--if not more--about maintaining balance and symmetry. The right color palette, proportional shapes, and the right amount of space between elements can transform a mediocre design into a professional design. Use up to three font styles, pick two main colors, and choose secondary colors like black, white, or gray that match well with your brand's color scheme.

Review and Revise

What I think is the most important step and the final step is to review and make necessary revisions. Is there symmetry? Does everything align perfectly? is the overall design attention-grabbing? Check for color consistency and final adjustments. Remember, perfection is in the details, so don't overlook the small elements. Using the rulers, colored blocks, or any other technique to make certain that everything is spaced and lined correctly.

Creating compelling visual content is a vital aspect of successful marketing. It's a balance between understanding the topic, knowing your audience, brainstorming, seeking inspiration, creating, and constant refinement until you get the perfect picture. Lastly, whether you are a new designer or a seasoned designer, all these things are encouraged each time you create a graphic. With that being said, try new things, find new stylers, or simply just become more efficient with how you design — the blade can always be sharpened.

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Friday, September 1, 2023


Marshall Hatfield