Frequently asked questions.

01.

What makes you different from other agencies?

We’re not just another agency with a fancy pitch deck and a cookie-cutter approach. At TLDM, we blend big-agency strategy with small-team energy—which means you get smart, high-level marketing without the corporate fluff.

Here’s what sets us apart:
- We actually get your business. We take time to understand your goals, voice, and audience so we can build something that fits—not force you into a formula.
- You work with real people. No endless handoffs. No disappearing acts. We’re accessible, collaborative, and responsive—because relationships matter.
- We don’t do “busywork marketing.” Every move we make is intentional. Whether it’s SEO, ads, or branding, we focus on things that actually move the needle.
- We’ve been on your side of the table. We’ve worked in-house, built brands from scratch, and sat in your shoes. We know what it takes to turn marketing into momentum.
- We keep it human. You won’t find buzzword soup or confusing reports here—just honest communication, clear strategy, and a team that’s as invested as you are.

02.

Do you offer free consultations or estimates?

Yes and yes! Book a free discovery call, and you’ll get a consultation and estimate for any service you’re interested in.

03.

What’s the difference between SEO and paid ads?

SEO = long-term, organic traffic growth.
Ads = faster, pay-to-play visibility.

04.

Can you work with my existing website, branding, or social channels?

Yes—we love meeting you where you are.

Whether you have a full brand and site already, or just a few social accounts you post on occasionally, we can jump in and build from there. We’ll assess what’s working, what’s not, and how to align everything with your goals. No need to start from scratch unless it makes strategic sense.

Already have a team managing certain pieces? Great—we’re team players and can collaborate seamlessly to fill in the gaps, boost performance, or bring in fresh strategy.

05.

How long will it take to see ROI?

SEO: 3–6 months
Ads: 1–2 weeks
Social media: Ongoing growth

06.

Can I access and own my data/accounts?

Transparency is key. You’ll always have access to your own ad accounts, analytics, website, social channels, etc.

07.

How do I know what services I need?

During our discovery call, we will assess their goals, current digital presence, and competition before recommending a strategy.

08.

Can you help with just one part of my marketing?

Some folks just need SEO, others only want social media help. We offer à la carte services and curated packages to fit your needs.

09.

Do I have to sign a long-term contract?

We’re flexible! We offer 3, 6, and 12 month contracts for our recurring services.

Search Engine Optimization

01.

How long does it take to see results from SEO?

SEO isn’t an instant fix—it’s a long-term strategy. Most businesses start seeing noticeable improvements in 3 to 6 months, but 6 to 12 months is a more realistic timeline for significant results. The speed of progress depends on factors like competition, website history, and how much optimization is needed.

02.

What’s the difference between Local SEO and Traditional SEO?

Local SEO helps businesses rank for searches in specific geographic areas—like showing up in Google’s Local Pack or Maps. It’s ideal for businesses with physical locations or service areas. Traditional SEO focuses on ranking for broader, non-location-based searches, often on a national or global scale. If you serve local customers, Local SEO is key to getting found.

03.

What actually impacts SEO rankings?

There’s no magic trick to ranking #1, but the biggest factors include:

- High-quality content that answers what people are searching for
- Backlinks from trusted websites pointing to yours
- A technically sound website (fast, secure, and mobile-friendly)
- On-page optimization (keywords, metadata, and internal linking)
- A strong user experience—easy navigation and engaging content

04.

Is SEO a one-time thing, or do I need ongoing work?

SEO isn’t a “set it and forget it” strategy. Google updates its algorithms constantly, competitors are always optimizing, and search trends shift. Ongoing SEO keeps your site visible, fresh, and competitive—whether that’s through new content, technical updates, or link building.

05.

What do you actually do in an SEO campaign?

A successful SEO strategy involves multiple elements, including:

- Technical SEO – Fixing site speed, mobile-friendliness, and backend issues
- Keyword Research – Finding the terms your customers are searching for
- On-Page SEO – Optimizing your content, headings, and metadata
- Link Building – Earning high-quality backlinks to boost authority
- Content Creation – Developing blog posts, landing pages, and other valuable content

06.

How much does SEO cost?

SEO pricing varies based on your goals, competition, and the level of service needed. We offer custom SEO solutions based on your business’s unique needs, ensuring your investment delivers real results. Contact us for a tailored quote.

07.

Why should I invest in SEO if I’m already running paid ads?

SEO and paid ads work best together as part of a comprehensive digital strategy. Paid ads provide immediate visibility and quick traffic, while SEO builds long-term organic growth that continues to drive leads even after the ads stop. When combined, you can capture high-intent searchers through both paid and organic listings, dominate search results, and maximize your marketing ROI.

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Paid Advertising

01.

What types of paid advertising do you manage?

We specialize in Google Ads (PPC), Local Service Ads (LSAs), and social media advertising (Facebook, Instagram, LinkedIn, and more). Whether you need search ads to capture high-intent customers, social ads for brand awareness, or LSAs to rank at the top of local searches, we create campaigns that deliver results.

02.

How much should I budget for paid advertising?

There’s no one-size-fits-all answer—it depends on your industry, competition, and goals. We help you determine a realistic budget based on your audience size, ad objectives, and the expected cost-per-click (CPC) or cost-per-lead (CPL). Our goal is to maximize your ad spend for the highest ROI.

03.

How do you optimize my paid ad campaigns?

We take a data-driven approach to maximize your ad performance. Our optimization process includes:
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- Audience targeting – Refining who sees your ads for better engagement
- Bid & budget adjustments – Ensuring your budget is spent effectively
- Performance tracking – Monitoring and adjusting based on real-time data

We don’t just “set and forget” your ads—we actively optimize them for continuous improvement.

04.

How do you measure success in paid advertising?

Success depends on your business goals, but we track key performance indicators (KPIs) such as:
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- Click-through rate (CTR) – Are people engaging with your ads?
- Cost-per-click (CPC) & cost-per-lead (CPL) – Are we keeping costs efficient?
- Conversion rate – Are ads driving real leads or sales?
- Return on ad spend (ROAS) – Are you getting a positive return on investment?
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You’ll receive transparent reporting so you always know how your campaigns are performing.

05.

How long does it take to see results from paid ads?

Paid ads start generating traffic almost immediately, but it takes time to optimize for the best results. In the first 30-60 days, we focus on testing and refining the campaign to improve performance. By months 2-3, we expect to see strong, measurable improvements in leads, conversions, and ROI.

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Content Marketing

01.

What types of content do you create?

We create SEO-optimized blogs, website copy, email campaigns, and social media content—all designed to engage your audience and drive results. Whether you need thought leadership articles, product descriptions, or conversion-driven landing pages, we tailor content to match your brand voice and business goals.

02.

How does content marketing help my business?

Quality content does more than just fill up your website, it helps attract new customers, build trust, and improve SEO rankings. Well-crafted content:
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- Drives organic traffic by ranking for relevant search terms
- Engages and educates your audience, keeping them on your site longer
- Builds authority in your industry, positioning you as a trusted expert
- Supports conversions by guiding visitors toward taking action

03.

How do you ensure the content fits my brand voice?

We take the time to understand your brand, its tone, messaging, and values. Before creating content, we:
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- Review your existing materials to match your established voice
- Develop brand guidelines if needed for consistency across platforms
- Collaborate with you to refine messaging and ensure every piece aligns with your goals

04.

How often should I publish new content?

Consistency is key, but the right frequency depends on your strategy. Many businesses see success with:
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- Blog posts – 2 to 4 per month for steady SEO growth
- Email campaigns – Weekly or biweekly for customer engagement
- Social media content – Multiple times per week to stay visible

We create a custom content calendar that fits your goals and ensures a steady flow of high-quality content.

05.

How do you measure success in content marketing?

We focus on metrics that show real business impact, including:
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- Website traffic – How many visitors your content attracts
- Engagement rates – Time on page, shares, and comments
- Lead generation – How content converts visitors into customers
- SEO rankings – How your content performs in search results

We provide ongoing reports and insights so you always know how your content is contributing to growth.

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Web Design & Development

01.

What’s included in your web design and development services?

We build websites that are not only visually appealing but also fast, functional, and optimized for conversions. Our services include:
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- Custom website design – Unique, on-brand designs tailored to your business
- SEO-friendly development – Optimized for search rankings and performance
- Mobile responsiveness – Ensuring your site looks great on any device
- User experience (UX) optimization – Intuitive navigation and clear calls to action
- Security & speed optimization – Fast-loading, secure websites that perform

02.

How much does a new website cost?

Website pricing varies based on size, complexity, and features. We offer custom pricing based on your specific needs, whether you need a simple landing page, an e-commerce store, or a fully customized site. Contact us for a personalized quote.

03.

How long does it take to build a website?

Most website projects take 6 to 12 weeks, depending on the scope of work. This timeline includes planning, design, development, content integration, and testing. If you need a faster turnaround, we offer expedited options based on availability.

04.

Will my website be easy to update on my own?

Yes! We build websites on user-friendly platforms (such as Webflow, WordPress, Shopify, or custom CMS solutions) and provide basic training so you can make simple updates yourself. If you prefer a hands-off approach, we also offer ongoing website maintenance plans.

05.

Do you offer website maintenance and support after launch?

Yes! We offer ongoing website maintenance to keep your site secure, updated, and running smoothly. Our maintenance services include:
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- Regular updates for security and performance
- Bug fixes and troubleshooting
- Content updates upon request
- Ongoing SEO optimization to maintain rankings

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Branding & Strategy

01.

What’s included in your branding services?

We help businesses develop a clear, consistent, and memorable brand identity. Our branding services include:
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- Logo design – A professional, recognizable visual identity
- Brand identity development – Custom colors, fonts, and design elements
- Messaging & positioning – Defining your brand voice and core message
- Brand guidelines – A roadmap to keep your branding consistent across all platforms
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Our goal is to make sure your brand stands out and connects with the right audience.

02.

Why is branding important for my business?

Branding is more than just a logo, it’s how people recognize, remember, and trust your business. A strong brand:
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- Creates credibility and trust with your audience
- Differentiates you from competitors in a crowded market
- Helps with marketing consistency across all platforms
- Increases customer loyalty by building emotional connections

03.

What if I already have a logo—can you refine my brand instead of starting from scratch?

Yes! If you have an existing brand but feel it needs a refresh, we offer brand refinement services. This could include updating your logo, refining your brand messaging, or refreshing your visual identity to ensure consistency and modern appeal.

04.

How do you determine the right branding for my business?

Our branding process starts with a deep dive into your business, target audience, and competitive landscape. We look at:
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- Your brand’s personality and values
- Your ideal customer and what resonates with them
- Industry trends and competitor positioning
- Your long-term business goals

From there, we develop a strategic brand identity that aligns with your vision and sets you apart.

05.

How long does the branding process take?

Branding timelines vary based on the scope of work, but most branding projects take 4 to 8 weeks. This allows time for research, strategy development, design revisions, and finalizing your brand assets. We’ll provide a clear timeline upfront so you know what to expect.

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Review Management

01.

What does your review management service include?

We help businesses monitor, respond to, and improve their online reviews. Our services include:
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- Review monitoring – Tracking new reviews across major platforms
- Response strategy – Crafting professional, on-brand responses
- Reputation building – Encouraging satisfied customers to leave reviews
- Crisis management – Handling negative reviews the right way

We take the guesswork out of managing your online reputation, so you can focus on running your business.

02.

Why are online reviews so important for my business?

Reviews are one of the biggest trust factors for potential customers. They impact:
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- Search rankings – More positive reviews help with Local SEO
- Customer decisions – 90% of people read reviews before choosing a business
- Brand credibility – A strong review profile builds trust and sets you apart from competitors

03.

Can you remove negative reviews?

No one can guarantee review removal unless it violates platform policies. However, we help you handle negative feedback professionally, respond strategically, and mitigate damage by encouraging more positive reviews to improve your overall rating.

04.

How do you get more positive reviews without violating platform rules?

We use ethical, compliant strategies to increase positive reviews, such as:

- Review requests sent to satisfied customers
- Email & SMS follow-ups encouraging happy clients to share their experience
- Review funneling strategies to guide customers to the right platform

We never use fake reviews or shady tactics. Our approach focuses on genuine customer feedback.

05.

How do you measure success in review management?

We track key reputation metrics, including:

- Review volume – Are you getting more consistent reviews?
- Average rating improvements – Is your star rating increasing?
- Response time – Are you engaging with customers quickly?
- Review sentiment trends – Are customers leaving more positive feedback?

Our goal is to enhance your online reputation and build trust with potential customers.

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Franchise Services

01.

What does your franchise marketing service include?

We provide scalable, multi-location marketing strategies that help franchises grow while maintaining brand consistency. Our services include:
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- Multi-location SEO – Optimizing each franchise location for local search
- Brand consistency – Ensuring messaging and design stay uniform across all locations
- Localized advertising – Running targeted PPC and social media campaigns
- Review & reputation management – Monitoring and improving online reviews
- Corporate & local strategy alignment – Creating a balance between corporate branding and location-specific marketing

02.

How do you ensure brand consistency across multiple franchise locations?

We develop brand guidelines and marketing frameworks that ensure each location follows the same messaging, visuals, and strategy. This includes:
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- Standardized branding materials (logos, color schemes, fonts, templates)
- Pre-approved ad campaigns that individual locations can use
- Consistent SEO and content strategies to unify brand voice

At the same time, we allow room for localized marketing to help each location connect with its unique audience.

03.

How do you handle local SEO for multiple franchise locations?

We optimize each franchise location’s Google Business Profile (GBP), local citations, and website content to ensure they rank in local searches. This includes:
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- Creating and managing local listings for each location
- Developing localized content strategies to improve relevance for each market
- Optimizing for location-based keywords to improve visibility in "near me" searches

Our content marketing approach ensures each location has high-quality, locally relevant blog posts, social media content, and service descriptions that strengthen its online presence and attract the right audience.

04.

Can you run paid advertising for individual franchise locations?

Yes! We create customized, targeted ad campaigns for each franchise location while ensuring all ads align with your brand's overall strategy. We manage:
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- Google Ads & Local Service Ads (LSAs) for location-based search visibility
- Facebook & Instagram ads to target local audiences
- LinkedIn & TikTok ads (if relevant to your industry)

Each campaign is tailored to maximize visibility and lead generation for each location.

05.

How do you measure success for franchise marketing?

We track key metrics that show real growth for each location, including:
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- Local search rankings – How well each location ranks in Google Maps and organic search
- Website traffic & conversions – Are local pages attracting visitors and generating leads?
- Paid ad performance – Are targeted campaigns bringing in quality leads?
- Online reputation growth – Are more positive reviews being generated?
- Brand consistency metrics – Are all locations following brand guidelines?

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