February 21, 2024

Your Presence in the Digital Transformation: How Tier Level Digital Marketing Helps


Your Presence in the Digital Transformation: How Tier Level Digital Marketing Helps

With the digital age moving rapidly, digital marketing teams and businesses have to adapt to the digital transformation. What is the digital transformation you ask? The digital transformation “is the changes associated with digital technology application and integration into all aspects of human life and society. It is the move from the physical to digital,” according to Techopedia

The Digital Transformation and You

With a digital shift of this nature, businesses across the board are struggling to adapt this into their marketing strategies or in their everyday business operations. Luckily, our team at Tier Level Digital Marketing is able to assist you with this change in human life. Our goal at TLDM is to learn, grow, adapt and implement the shift into your marketing goals and strategies. Not only are we working with a strategy but also teaching and helping guide you into what it means to be truly digital. With the growth of automation, artificial intelligence, and instantaneous results, now is the best opportunity to keep your business moving forward in the right direction. 

Why Pay Attention to Digital Transformation

So, why does this matter to you as a business owner or marketing expert? Part of your digital marketing strategy probably includes Google, Facebook, Instagram, and any other digital platform. Many of these digital platforms use algorithms to show content that caters to the user. The platform itself uses its algorithm to decide what's relevant to you. With that being said, it’s important to find ways to make you stand out on said platforms. This is often challenging to businesses because social media platforms are littered with creators or influencers using fast transitions, animations, and overly creative content. Those creators are using these strategies again and again because it’s working. Although it may be working for them as social media influencers with a wide audience, it may not work for you as a business. 

How Tier Level Helps You in the Digital Age

With our services being “help me, help you,” our team works with you directly to create posts that stand out. Although some posts may not directly result in jobs or immediate ROI, we focus on creating brand awareness. Brand awareness is important to remember when thinking about your social media reach. Your goal, and our goal as well, is to get your content to the relevant audience online. We achieve this using creativity and a unique voice that showcases who you really are as a business. We want you to stand out amongst your competitors on any social platform you may be sharing your brand! 

First Steps in Sharing Content

As mentioned above, our team finds your audience by using creative content. Our graphic design team sees everything using creativity and from a lens of success/failure rate amongst viewers. Ask any business or corporation and they are using creative content like business cards, graphics for sharing, flyers and more to share their brand. 

Social media graphics and other graphic elements require as much information and detail as possible to get exactly what you want or need. Whether that’s a plan on what colors you want a billboard to be, or a high-quality image of an employee that you just hired or promoted, we make sure to represent your company in the best way possible. It all comes down to the details so we reach the people you want to reach on the World Wide Web. 

A Few Tips From the Graphics Team

If you’re still figuring out how you want to show your brand, look to social platforms to find inspiration! As you scroll through social media, pay close attention to the accounts you follow, and pay attention to their photos and graphics. This should give you a good idea of a creative perspective. For my sports lovers, pay close attention to your favorite college or the NFL. They have some of the best graphic designers out there. For my non-sports lovers, check out high-end or famous brands or even local successful businesses to get an idea of how we can make the most of your content. 

While you do your research or even begin the process of sharing on social media, it’s important to remember all businesses and influencers are aiming for the same thing: Exposure on social media. Although it may seem like corporate companies have an easier time reaching their audience,  that could be based on several factors like their industry, their social media efforts, their budget or their audience. There is no exact mathematical calculation in the world of digital marketing to guarantee exposure, at least not yet! 

As always, our team at Tier Level Digital Marketing is here to help you. Don’t think this has to be a solo effort on your part! We are here to make your presence a success in the world of digital transformation. 

Posted on:

Wednesday, February 21, 2024


Marshall Hatfield