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PPC vs LSA
March 18, 2024

PPC vs LSA

The right advertising strategy can be the difference between a booming business and a struggling one. Small businesses, in particular, face the challenge of choosing where to allocate their limited marketing budgets.
Social Media Crisis Management
February 7, 2024

Social Media Crisis Management

Life is full of the unexpected. Whether it’s a natural disaster, a pandemic, or something as simple as problems with your Wi-Fi, you must be ready to take on these situations. Like individuals adapting to these changes, businesses also need a plan for when something unexpected happens!
How to Accurately Define Your Target Audience
January 10, 2024

How to Accurately Define Your Target Audience

In the fast-paced world of digital marketing, success hinges on the ability to connect with the right audience. A well-defined target audience is the cornerstone of any effective marketing strategy. It’s Basic Marketing 101!
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